In recent years, summers in Japan have become longer, increasing the importance of UV protection. Daily UV care is becoming essential not only for adults but also for children who enjoy playing outdoors. Responding to this need, lifestyle and beauty brand "AHRES" has launched a new sunscreen. Their "Non-Chemical UV Milk," free of UV absorbers and suitable for the whole family, will be officially released on Saturday, June 27, 2026.

This sunscreen offers SPF38 and PA+++ UV protection while featuring a gentle formula suitable for sensitive skin. It contains domestically sourced plant extracts as moisturizing ingredients and boasts a 10-free formula, free from preservatives, synthetic fragrances, ethanol, and mineral oil. It's designed with consideration for skin sensitive to external stressors such as dryness, as well as the delicate skin of children.

The milky texture, which doesn't leave a white cast and blends lightly into the skin, is appealing for comfortable use all year round. Furthermore, it boasts a large 280mL size that's easy for the whole family to share, and a pump bottle that's easy to use with one hand, demonstrating a focus on usability. The eye-catching yellow bottle may also help prevent you from forgetting to apply it.

Its stress-free formula makes it easy to use even on busy mornings, and it washes off gently with plenty of foam. This is a product that will help you naturally make daily UV care a habit.