The Joy of Wearing the Now: Natural "Banshu-Ori"
Inspired by the ever-changing mountains
Based in a village in Hyogo, home of banshu-ori, hatsutoki is a brand deeply in tune with its natural surroundings. In summer, the distant mountains are pale green with new shoots, but as the season passes, the green deepens and turns red, and these beautiful, slow-moving changes of scenery are exactly what inspire hatsutoki's designs.
Banshu-ori textiles are woven from yarn is dyed in advance (sakizome), rather than dyed after weaving. Different combinations of dyed yarn can create entirely new colors once woven together, giving a natural, organic feel to the result.
The hatsutoki brand was launched by Shimada Seishoku, a textile company based in Nishiwaki, Hyogo—one of the nation's foremost textile regions—with more than 80 years of experience.
Up until now, banshu-ori has tended to be woven with relatively thick yarn, used for checked or striped shirts. Hatsutoki, however, uses yarn that is only half as thick as the traditional kind, creating lighter fabrics that are smooth to the touch.
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