Unbounded by time or place, Japanese sensibilities and aesthetics live in the here and now.
Premium Japan is your guide to Japanese quality, which is born anew every day.
Experiences. Stories. Style. Lounge.
Four entrances to exclusive content in Japanese, English, and simplified and traditional Chinese.
Ravishing. Welcoming. Enchanting. Surprising.
The premium Japan experience awaits you.
2019.8.30
The Beauty of Japanese Patterns, The Okura Tokyo’s Hishimon and Asanohamon
2019.8.28
The Relight of the Okura Lanterns and Ranka Lamps at The Okura Tokyo
2019.8.27
The Rebirth of the Shibenkamon and Nishikibari at The Okura Tokyo
2019.9.17
Integrating the Past and Future. HaaT’s Textiles Goes Beyond Time
Editor's Choice
-
Events
Events
2019.10.10
Experience Photography in Mt. Asama’s Nature at the Asama International Photo Festival 2019
2019.10.10
-
Experiences
Spotlight
2019.9.26
From the Long Established Brands to the Beauty Appliances Explore the Ginza’s Beauty Boutiques and Salons
2019.9.26
-
Experiences
Spotlight
2019.9.26
Echizen, Seto, Tokoname, Shigaraki, Tamba, Bizen “Rokkoyo” The Origin of Japanese Ceramics
2019.9.26
-
Stories
Premium X
2019.8.28
The Relight of the Okura Lanterns and Ranka Lamps at The Okura Tokyo
2019.8.28
-
Experiences
Spotlight
2019.8.8
The World’s 50 Best Restaurants 2019,that took place this year in Singapore—first time to be held in Asia—is unraveled by Takanori Nakamura, Chairman of the Japan Council of the World’s 50 Best Restaurants.
2019.8.8
-
Experiences
Spotlight
2019.5.14
Bringing the Mystery and Beauty of Wagashi to the WorldJunichi Mitsubori, Head of Kadou Ichika-Ryu (Part 1)
2019.5.14
Features
-
2019.10.10
Nurture Beautiful Skin with ”LIOVERITE”, The Skin Microflora-focused Skincare Brand
-
2019.9.17
New Models have arrived from the Onitsuka Tiger’s “NIPPON MADE” Series
-
2019.8.15
Experience the Pristine Nature and Gastronomic Cuisine
The Hiramatsu Hotels & Resorts Ginoza One-Year Anniversary Package -
2019.7.30
Both the summer and autumn exhibitions are perfect opportunities to view the spectacular Japanese garden spanning 40 acres (165,000 m²) of land in the premise of Adachi Museum, where “Ukiyo-e Portraits of Beautiful Women” and “Japanese Paintings during Meiji / Taisho / Showa Eras” special exhibitions are held.