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Richer living through mindfulness of the traditional Japanese seasons Discovering a richer life in the traditional seasons of Japan
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Place × Season × Time=Unforgettable experiencesThrilling experiences born of the right place, season, and time
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Discovering the hidden stories in everyday lifeUntold stories from just around the corner in Japan
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Unique brand stories combining tradition with revolutionRevolutionary traditionalism: Brand stories like no other
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An exciting Japanese modern space filled with art and the finest hospitality. Serious about recognizing the charm of local culture...
"Karuizawa Morishiki" VILLA Enjoy a rich time at a villa hotel in the quiet forest.
Hoshinoya Fuji Hotel Review Part 3: An extraordinary experience of enjoying the rain with all five senses: "Rainy Season Glamping"
A new image of Japan presented at the Osaka-Kansai Expo 〈Highlights of the Japan Pavilion and Signature Pavilion〉
Stories - Premium X
2025.7.4
2025.6.30
2025.6.28
Subaru's new Forester: A new challenge for Subaru that has become increasingly popular since its release
Experiences - Premium Calendar
Learn unusual surnames
2025.7.11
Can you read it? The rare surname "Monchusho" is not pronounced "Toichusho"
Style - Portraits
Japanese executive interview
2025.7.10
Pastry chef Toshihiko Yoroizuka is passionate about creating unique sweets and revitalizing local communities.
Learn about Japan's traditional colors
Can you read it? The traditional Japanese color "Beni Wisteria" is not pronounced "Koutou"
Lounge - Premium Salon
2025.6.29
Why do Japanese people like doctor cosmetics? From gentle doctor cosmetics to aggressive doctor cosmetics…
2025.6.18
2025.6.11
"Veuve Clicquot Picnic" Report ~ Enjoying Veuve Clicquot in the sparkling light and breeze of early summer…
A new encounter between Arita ware and Nordic design
2025.7.12
"1616 / arita japan" presents a new series based on Rikard Manz's archives...
Enjoy juicy seasonal melons and mangoes to your heart's content
Grand Hyatt Tokyo to launch "Melon & Mango Afternoon Tea" on August 2025, 8...
A world-renowned hotel has arrived in Shibaura, Tokyo
Japan's first "Fairmont Tokyo" opens
"Le Chocolat Alain Ducasse" July limited edition Saint-Honoré
Recreating traditional French sweets: "Saint Honore Chocolat"
Enjoy a cool summer moment in Aomori
2025.7.9
"Shigakko Goldfish Festival" held at Aomoriya by Hoshino Resorts
Entrusting the bittersweet memories of that summer to a fragrance
2025.7.5
Jo Malone London releases limited edition fragrance "Raspberry Ripple"