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Richer living through mindfulness of the traditional Japanese seasons Discovering a richer life in the traditional seasons of Japan
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Place × Season × Time=Unforgettable experiencesThrilling experiences born of the right place, season, and time
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Discovering the hidden stories in everyday lifeUntold stories from just around the corner in Japan
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Unique brand stories combining tradition with revolutionRevolutionary traditionalism: Brand stories like no other
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Weaving a lifestyle from Japanese sensibilities and aestheticsBring the Japanese sense of beauty into your life
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Enjoy a relaxing morning or brunch on the "Asadoko," a new way to enjoy the Kamogawa Noryoyuka in Kyoto
"Hoshinoya Taketomi Island" Accommodation Review Part 1: Experience the island's "Utsugumi" spirit and immerse yourself in the flowing island time...
"Hoshinoya Taketomi Island" Accommodation Review Part 2: Enjoying exquisite French cuisine while being watched by countless stars falling down...
[Michelin Key Announcement] What are the 108 hotels and inns carefully selected by Michelin? [Asia's first]
Ginza landmark "Wako" basement floor renewal! Space design by Hiroshi Sugimoto and Tomoyuki Sakakida...
"Hoshinoya Karuizawa" Accommodation Review Part 1 At the newly built "Terrace Rice Field Lounge," surrounded by greenery and water,
"Hoshinoya Karuizawa" Accommodation Review Part 2: Experience the 2-night, 3-day special program "Karuizawa Summer Healthy Stay"...
With the support of Komatsu City's childcare support system and kind people, he embarked on a new path as a chef at Kappo Sushi Yonehachi...
Stories - Premium X
2024.9.5
"Hotel Gajoen Tokyo" A museum hotel where you can experience the splendor and grandeur of Japanese beauty
2024.8.30
Mercedes-Benz's stylish open-top car, the CLE Cabriolet
2024.8.29
Asia's No. 1 "Le Deux" (Bangkok) and No. 2 "Florilege" (Tokyo) will compete in a dream...
Experiences - Premium Calendar
Learn unusual surnames
2024.9.10
Can you read it? The rare surname "Ajiji" is not pronounced "Ajiji"
Experiences - Spotlight
What is the "RELAIS & CHATEAUX" certification, the global standard for selecting hotels?
A complete list of 19 of the world's most prestigious hotels and restaurants affiliated with the world-renowned Relais & Chateaux in Japan
Learn about Japan's traditional colors
2024.9.9
Can you read it? The traditional Japanese color "Enshu tea" is not pronounced "Toshu-cha"
Lounge - Premium Salon
Mahiro's story becomes a trend in the Imperial Court. The people around him are interested in finding a model. "Is Hikaru Genji talking about me?
Here are the top 4 gourmet burger spots in Tokyo!
2024.9.7
Wajima News - A young lacquer artist, Yukiko Akiyama, writes about Kuroshima Town in Noto. The "Kuroshima" parade through the town where rubble still remains...
250m above ground. Enjoy an autumn afternoon in an "urban oasis"
Chef Kobayashi Kei's restaurant "KEI Collection PARIS" will be hosting a special lunch and caffe…
A new spot for "night cafés." Limited to 1 parfaits per day and seasonal cocktails
2024.9.4
Thrush Café, a restaurant overlooking the gardens of Happo-en, has begun operating as a night café.
A sporty and glamorous piece
2024.8.27
The second limited edition model to commemorate the 35th anniversary of the "Citizen Promaster" has been released
Update your everyday look with a versatile large scarf
2024.8.22
A limited edition item only available at Wako. Faliero Sarti custom-made scarf
Yoku Moku x United Arrows limited edition set
2024.8.21
A limited number of Yoku Moku Blue commemorative tote bags and assorted cookies sets are on sale
A limited-time menu to experience the Kyoto summer in a cool forest garden
2024.8.10
Aman Kyoto to offer "Kyoto Fruit and Summer Vegetable Afternoon Tea" and "Muskmelon Shaved Ice"...