Pur BeurrePur Beurre

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A new biscuit designed by a food craftsman has arrived

2024.11.7

Parisian biscuit specialty store "Le Biscuit Alain Ducasse" opens in Nihonbashi

Pur Beurre 14 pieces 4,968 yen, Pur Beurre 20 pieces 7,020 yen

Le Biscuit Alain Ducasse, a biscuit specialty store run by Alain Ducasse, the French chef with the most Michelin stars in the world, has opened its first store in the world in Nihonbashi, Tokyo, following its flagship store in Paris.


Inside Le Biscuit Alain Ducasse Inside Le Biscuit Alain Ducasse

The store, which is a replica of the main store in Paris, is lined with "biscuit cuisine" (biscuits made to order) that pursue the deliciousness envisioned by taste master Alain Ducasse.


Biscuit Exa Biscuit Exa

Biscuit Exa Assortment 10 pieces (5 varieties) 4,536 yen, Grand Biscuit Exa Assortment 20 pieces (7 varieties) 8,640 yen


Biscuit Minute Biscuit Minute

Biscuits and Minutes 1,080 yen each


The lineup includes a diverse series of products handmade in a Tokyo workshop, such as "Pur Beurre" with a rich butter flavor, "Bar Celeriac" which is only available in Japan and uses an abundance of grain seeds and the bounty of the earth, "Exa" which allows you to enjoy the appeal of various grains, "Pale" which symbolizes "biscuit cuisine" made using multiple layers of cooking techniques, and "Biscuit Minute", a dessert-like treat which is prepared by a pastry chef right in front of guests.


Bar Cereal Bar Cereal

Bar Celear (Japan only) 14 pieces 4,968 yen, Bar Celear (Japan only) 20 pieces 7,020 yen
*"Pur Beurre" and "Bar Celear" are also available in a set of two cans.

 


These biscuits are made with a chef's approach of uncompromising selection of ingredients, skilled craftsmanship, and precise recipes that make the most of the characteristics of the ingredients.The more you chew them, the more complex the texture and ultimate flavor becomes, and they are sure to overturn your previous ideas about biscuits.


◆Le Biscuit Alain Ducasse Tokyo
[Address] 1-1-1 Nihonbashi Honcho, Chuo-ku, Tokyo
【Opening Hours】 11: 00 ~ 20: 00
[Regular holiday] Irregular holiday

In addition to informing you of the latest information via newsletter, we also plan to inform you of exclusive events and give away special gifts.

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