Where does the vitality and beauty of people who exercise every day come from? Developed based on such considerations, IPSA has created "Serum Active," a highly functional active serum that gives skin a lively and healthy look, just like after exercise.

Based on research results that show that the more active you are in your daily life, the better your skin texture is, this serum's concept is to propose a new habit from IPSA that leads to vibrant, radiant, beautiful skin by actively utilizing your daytime activities. This is what IPSA's unique ACT5 technology, which is made up of moisturizing and skin-smoothing ingredients, aims to achieve. It improves firmness, elasticity, and transparency, leading to vibrant, healthy-looking, radiant, beautiful skin.

The texture is also carefully chosen. The thick water-based formula spreads smoothly when it touches the skin, and the emollient parts of the soft shell structure break down as they blend into and penetrate the skin. It then transforms into a non-sticky coating film, giving you a firm, taut feeling.

"Serum Active" aims to bring vital beauty to your skin and mind during a skincare week that will make you feel lively and energetic. Why not try incorporating it into your beauty routine in the new year?