Seiko Watch will exhibit as Grand Seiko at Milan Design Week 2025, the world's largest design festival, which will be held in Milan, Italy from April 4 to 7, 13. At the venue, they will present an installation in collaboration with Tokujin Yoshioka, one of Japan's leading designers.
Grand Seiko has pursued and realized the essence of wristwatches at a high level, inspired by Japanese nature and the changing seasons, and based on the philosophy of "THE NATURE OF TIME." Starting in 2023, Grand Seiko will also be the official timekeeper of the "Fouri Salone" and "Brera Design Week," which will be held simultaneously as part of Milan Design Week.
Sketch of "Aqua Chair" by Tokujin Yoshioka
The exhibition will be held at Palazzo Landriani, a historic building in the Brera district, and will feature a new piece by Tokujin Yoshioka, the "Aqua Chair" installation, as well as Grand Seiko's unique Spring Drive mechanism, a model with a second hand that moves smoothly in harmony with the flow of time.
◆"TOKUJIN YOSHIOKA - Frozen"
[Event period] (Open to the public) Tuesday, April 2025th, 4 to Sunday, April 8th, 4:13-11:00
*Monday, April 4th is for media representatives
[Venue] Palazzo Landriani
[Address] Via Borgonuovo, 25, 20121 Milano, Italy
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