IPSA's medicated lotion "The Time R Aqua," which boasts numerous best-cosmetics awards, has been renewed for the first time in 12 years. It will be released as "The Time R Aqua e" on Thursday, April 23, 2026.

"The Time R Aqua" is a lotion created with the aim of restoring the freshness of your skin, like the day you were born. Since its debut in 2002, it has refined its light texture and high moisturizing power, and has been loved as an iconic product of the brand for over 20 years.

The fifth-generation product retains the same philosophy as the original, while being developed based on advanced skin moisture research. It addresses the underlying "lack of moisture" that lies behind seemingly different concerns such as dryness, acne, rough skin, oiliness, visible pores, and dullness. It leads to a translucent complexion with a long-lasting, fresh feel.

Supporting this is IPSA's unique new moisturizing technology, "Aqua Science Technology." It delivers moisture to the stratum corneum while simultaneously forming a moisturizing veil on the skin's surface. This creates a state where moisture is retained and less likely to escape, and three carefully selected plant extracts provide moisturizing care for the skin. Furthermore, it contains whitening and anti-inflammatory active ingredients. It is designed to suppress melanin production to prevent blemishes and freckles, while also preventing rough skin and acne.

Its quick absorption into the skin and non-greasy, comfortable texture are also appealing. Maintaining its alcohol-free, oil-free, fragrance-free, and colorant-free formula, it's a product that's easy to use for both men and women.

"The Time R Aqua e" delivers and circulates moisture to skin that is prone to moisture imbalances due to changes in lifestyle and external stress. You're sure to experience its simple yet satisfying feel.