SENSAI, the super-luxury brand that has been highly praised and admired by the women of Europe and the Middle East, has triumphantly returned to the hands of Japanese women in the autumn of 2019. Its pursuit of exceptional beauty was realized by bringing Japanese aesthetics and cutting-edge science together.
In 1983, SENSAI made its debut in London. The brand has continuously proposed a careful Japanese skincare ritual that was unfamiliar to Europe, such as the Double Cleansing and the Double Moisturizing. After 40 years, the brand has grown to become a trusted brand among European women.
SENSAI has continuously searched for its ideal beauty. Based on their philosophy of “The Sense and Science of Japan”, the brand proposes silk skin by combining Japanese aesthetics and science research without compromise. Beautiful skin with silky radiance is nurtured from their careful Japanese skincare ritual and the Koishimaru Silk, which is the brand’s common component.
The secret of Koishimaru Silk, Japan’s rare native silk.
Koishimaru is a rare species of silkworm that is native to Japan and has existed since ancient times. From the late 19th century, during the Meiji Era, this special silkworm had been inherited through the imperial family of Japan. However, due to the difficulty of raising the Koishimaru silkworm, a discussion was held at the beginning of the Heisei Era to determine whether to continue the breeding of these silkworms. Considering the beauty and delicacy of the thread of Koishimaru Silk, the former Empress Michiko decided to continue the breeding of the silkworm at the royal palace.
The precious and high-quality silk produced by Koishimaru silkworms are exceptionally light and thin and carries a brilliant radiance. In spite of the heavy use of their hands, the women who hand-spun the Koishimaru silks were known for having beautiful skin on their hands that was just like real raw silk. This discovery inspired the researchers to find the solution to apply the beauty of the Koishimaru silk to the skin. This was the moment when the delicate aesthetics and the rich nature of Japan got connected with the leading scientific research.
SENSAI’s essence of beauty begins from the woven Koishimaru silk’s smooth touch and elegant radiance. This magnificent silk is essential for recovering the Shosoin Treasure House’s ancient embroideries from the 8th century. Even today, the production area of this rare silk is limited, and shipments are strictly controlled.
The person with silk skin is beautiful.
Nurture radiant skin through Saho.
The unique philosophy of SENSAI is reflected in the daily skincare routine as well. The brand proposes Saho, a skincare ritual with steps and methods to bring out the beauty of each individual. This skincare ritual is inspired by the Japanese tea ceremony’s hospitality spirit of Ichigo-Ichie (one time, one meeting), and allows the person to calm their soul and focus on their skin at the start and end of the day. The SENSAI Saho lets daily skincare become an exquisite experience that leads to silky skin.
In order to propose a Japanese skincare routine in a differently cultured Europe, the naming of the steps and methods of SENSAI’s skincare ritual is inspired by the Saho code of etiquette for the Japanese tea ceremony. Detailed instruction of the SENSAI Saho can be seen on a YouTube video named SENSAI Saho AS Series.
Users are surprised to discover that the deep moisturizing micro-mousse foam is a skin lotion.
The AS series is the core of SENSAI skincare. The series aims to achieve skin with smoothness, sleekness and elegant radiance of Koishimaru Silk through a minimal procedure of two-step skincare using skin lotion and either fluid or cream. One of the products to highlight is the SENSAI AS Micro Mousse Treatment, the product that can be said to revolutionize the concept of skin lotion. By pressing the nozzle, the delicate foam of micro-carbonated bubbles appears on the hand. After placing the airy foam onto the face and gently hand pressing, the foam spreads as if it is about to melt and effervesce into the skin, giving moisture and silky radiance to the skin. Being only a lotion, this product is the signature item of SENSAI and satisfies both the skin and the heart.
SENSAI AS Micro Mousse Treatment [Skin Lotion] 90ml 18,000 Yen (Tax is not included). This foaming skin lotion resembles a silk cocoon. By hand pressing the lotion foam onto the skin, the lotion spreads, melts and effervesces into the skin.
To experience the radiance of Koishimaru Silk and to aim for higher beauty, the AS Fluid and AS Cream can be applied on the moisturized skin after using the SENSAI AS Micro Mousse Treatment. The AS Fluid (80ml 18,000 Yen Tax is not included) brings a quality of silky touch to the skin, and the AS Cream (40ml 18,000 Yen Tax is not included) gives dense moisture to the skin. From experiencing the two skincare items after the SENSAI AS Micro Mousse Treatment, one can experience the radiance of silk skin on their own skin.
Silk skin is a phrase to praise beautiful skin in both the West and the East. SENSAI, the brand that brought radiance to the skin and joy to the daily skincare of the European women through linking the potential of Koishimaru silk and science research have finally returned to the Japanese women. In 2020, SENSAI will become the global standard for experiencing beautiful skin.
Available Stores :
Isetan Shinjuku Store
Hankyu Umeda Main Store
JR Nagoya Takashimaya