I want to free women from the stress of having to look beautiful.

Started her career as a makeup artist in 1985. Yasuo Yoshikawa moved to the United States at the age of 35 and is based in New York, where he is also in charge of the covers of Vogue magazines around the world and portraits of celebrities such as Hillary Clinton and Catherine Deneuve. His makeup theory can be summed up in one word: ``Makeup that makes you love yourself more.'' We don't "transform" with makeup, we don't blindly chase youth, but we find and highlight the unique beauty that everyone has - what lies behind this is nationality, age, etc. The current situation is that many people, regardless of their job type, have complexes about their appearance and are worried about aging.

"When you're putting on makeup, you feel close to each other. You can feel the other person's feelings directly. They never say it, but they're secretly worried. You can sense even those hidden feelings. "It may happen."

Top models might spend their time in the make-up room full of confidence, but that's definitely not the case.

``When you get to the top, you start to become conscious of younger competitors who are rising up.The more your current appearance is evaluated, the more anxious you become about getting older and aging.'' ... No matter what position you get, your worries and concerns will never go away.The reality is that no one can have absolute confidence."

Both men and women struggle with identity. However, because women are under a lot of pressure to be beautiful, they are more likely to get hurt and have deeper worries.

"Humans are creatures that grow old and die. It's impossible to be born beautiful and die beautiful. As long as you live, you will change. But let's deny that and pursue the 'beauty' that we have imagined in our heads. When I think about this, beauty becomes pressure and turns into worry.”

Disadvantages are advantages. With just one word, your complex will turn into confidence.

The world is full of information and methods for becoming beautiful. In recent years, cosmetic treatments that rejuvenate one's appearance have become more commonplace. However, unless we understand the root of the problem, we will not be able to find a fundamental solution. In fact, the more passionate you are about beauty, the more depressed you may feel about your appearance, which is different from your ideal.

``My skin has lost its firmness and brightness, my makeup doesn't stick well, and my eyes have become dull...There are certainly many ways to cover this up, but I have a question: Is it really necessary to make your eyes look bigger and more beautiful if you cover up your natural skin?

The beliefs that makeup ``perfectly hides imperfections in your skin'' and ``you are more beautiful if your features are defined and defined'' are the culprits that make you feel depressed every time you look in the mirror.

"Everyone's face is different. There are many different sizes and shapes, such as large eyes, small eyes, long slits, droopy eyes... 80 billion people in the world are born with different shapes, but one It's contradictory to apply values. That's weird and doesn't make anyone happy."

What he suggests is, ``Try expressing your characteristics in good words.''

"For example, ``My eyes are narrow and tight,'' is synonymous with ``My eyes are cool, sharp, and strong.'' Even with the same shape, there are negative and positive expressions. The same goes for changes due to aging. Do you think that losing your skin's firmness and giving it a soft appearance means it's sagging, or does it make you feel like your skin has become more mellow and gentle? is"

Your face is something that stays with you for the rest of your life. If so, I would like to view it positively, including the process of change. Affirm yourself. This will give you confidence and the strength to live.

"Make-up is useful when you accept and enjoy your face. For example, if you feel that your soft femininity has increased as you get older, you can highlight it by painting your lips a ruddy color or adding a glossy glow to your skin. My specialty is thinking about specific methodologies.I wanted to translate those methods into products and share them with the world in a way that everyone can practice. is the new brand ``UNMIX.''

Yoshikawa's words about UNMIX, which he founded, and the future will continue.

→ Continue to Yasuo Yoshikawa (Part 2) who revolutionizes the definition of beauty

Yasuo Yoshikawa

In 1983, she began her professional career as a makeup artist. He moved to the United States in 1995. He was appointed as CHICCA brand creator from 2008 to March 2019. Currently based in New York, she is active as a top makeup artist in the world, doing not only fashion photography, but also advertising, collections, and celebrity portraits. In 3, he started the web media "unmixlove". In spring 2019, he will launch his own makeup brand "UNMIX". UNMIX means "unmixed".