Natural colorNatural color

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Learn about Japan's traditional colors

2026.8.7

Can you read this? The traditional Japanese color "seisei-iro" is not pronounced "seisei-iro".














What is the traditional Japanese color "Nuki-iro" (natural color)?

















The soft, reddish color of "unbleached" evokes the natural texture of threads and fabrics. Its gently warm, pale hue gives the impression of being enveloped in natural gentleness. In fact, this color name is not that old; in Tama Aoki's essay "The Drawers of Fumiko Koda's Chest of Drawers," Koda Rohan's nightgown is described as "what we now call unbleached," suggesting that it was not yet a common term at the time.















Natural color = off-white

 

The background to this color lies in the pollution problems of the high-growth economic period, and its popularity spread as it was re-evaluated as a natural, undyed color. "Kinari-iro" is pronounced "kinari-iro."















DIC Traditional Japanese Colors: C0 M7 Y14 K5 / R242 G255 B207 / Natural White (Kinari-iro)












What is “Learn about Japan’s traditional colors”?
We will also introduce beautiful traditional Japanese colors, how to read their kanji, and the background behind the colors. Let's enjoy together the Japanese sensibilities that have been passed down since ancient times.

 

 


Reference books: “Beautiful Japanese Traditional Colors” published by PIE International, “365 Days of Poons Illustrated Book” written by Reki Seikatsu and published by Genkosha

Experiences

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Learn about Japan's traditional colors

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