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Learn about Japan's traditional colors

2026.8.20

Can you read this? The traditional Japanese color "ivory" is not pronounced "shōgeiro".














What is the traditional Japanese color "ivory"?

















Ivory is a very pale, yellowish-brown color derived from the soft hue of elephant tusks. In English, it's called "ivory," and its gentle, elegant hue makes it easy to incorporate into everyday life. Unlike the tusks of carnivorous animals, elephant tusks are the second incisors, and their fine grain has made them a valuable material for processing. Although this color name became widespread after the Meiji era, elephants are believed to have been introduced to Japan during the Muromachi period, and there are records of elephants that arrived in Japan and walked the streets of Edo, attracting people's attention.















Ivory color = zougeiro

 

Ivory has been used for seals and crafts since ancient times, but its international trade is now strictly restricted for conservation reasons. "Ivory color" is pronounced "zouge-iro."















DIC Traditional Japanese Colors: C0 M3 Y11 K5 / R242 G235 B216 / Ivory (Zōgeiro)












What is “Learn about Japan’s traditional colors”?
We will also introduce beautiful traditional Japanese colors, how to read their kanji, and the background behind the colors. Let's enjoy together the Japanese sensibilities that have been passed down since ancient times.

 

 


Reference books: “Beautiful Japanese Traditional Colors” published by PIE International, “365 Days of Poons Illustrated Book” written by Reki Seikatsu and published by Genkosha

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Learn about Japan's traditional colors

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