Yuri Nomura is widely active as a food director and chef.


Premium Salon

Tokyo, 7pm


Get excited by the kimonos of Ginza Motoji that appear in the window at dusk.

Yuri Nomura is active in a wide range of fields as a food director and chef. A person who was born in Tokyo and has a wide range of work experience, from Marunouchi to Tsukiji, mentioned ``Ginza Motoji'' as an attractive spot in Ginza in the evening. Nomura's approach to spreading the word about Japanese weaving, dyeing, and the skill and beauty of handicrafts resonates with Nomura's respect for communicating various phenomena through food.


I sympathize with the attitude of protecting Japanese culture.

There are many famous kimono shops in Ginza, perhaps because it is close to the Hanayagi area of ​​Shinbashi. Among them, Nomura's favorite is ``Ginza Motoji,'' located on a lively yet calm street near the Ginza 4-chome intersection.


The spacious show windows are decorated with kimonos and obi that are appropriate for each season, and are filled with a dignified and fresh Japanese aesthetic. ``I like to sit in this space and take my time to look at the carefully crafted woven and dyed works.'' He is also close friends with Keita Motoji, the second-generation owner of Ginza Motoji, and says he often visits to see kimonos and, recently, to discuss events being held in Ginza.


Mr. Nomura listens to Mr. Keita's story while picking up a beautiful blue gradation obi fabric by dyer and weaver Shinya Yanagi displayed in the store. ``Motoji feels that it is wonderful that it is a gateway to learning about the value and beauty of kimonos and obi obi made by artists from all over Japan who do their work sincerely.'' Mr. Nomura's expression lights up when he puts the cloth over his shoulder.

Mr. Keita Izumiji, the second generation, and Mr. Nomura are choosing the yukata they want to wear this summer. Mr. Keita Izumiji, the second generation, and Mr. Nomura are choosing the yukata they want to wear this summer.

Second-generation Keita Izumiji and Yuri Nomura choose the yukata they want to wear this summer.

Aiming for the day when you can stand and work in a kimono

``Even though I love kimonos, I don't have many opportunities to wear them outside of tea ceremonies,'' says Nomura, disappointed. However, he has friends who wear kimonos on a regular basis, so he wants to make kimonos more familiar to him as well.


"I would also like to wear a kimono to work two days a week. It would be great if I could casually wear a pongee." I'm interested in pongee because it has many modern patterns and is comfortable to wear. And above all, I feel that the people around me are happy.


``I think wearing a kimono is an excellent way to convey your sincerity and hospitality to others.'' If you come to Ginza Motoji, you will be happy to be able to experience high-quality items that have been carefully selected with a solid aesthetic eye in a limited amount of time.

The windows of Ginza Motoji are filled with lights just before closing time. The windows of Ginza Motoji are filled with lights just before closing time.

The windows of Ginza Motoji are filled with lights just before closing time.

The joy of walking and looking at the show windows

Ginza has changed significantly over the past few years. But Nomura prefers old-fashioned shops and spaces to new locations. ``I often take friends from overseas with me, and we often go to long-established shops in Ginza.'' And when it comes to enjoying Ginza, one thing you can't miss is looking at the show windows of department stores and shops. “Maison Hermès windows are created by creators who are friends from Japan and abroad, and they delight both the eyes and the heart every season.”


Ginza Motoji closes at 7 p.m., but the moment when you can catch your eye on the beautiful kimono that emerges from the Motoji window just before closing is a time unique to Ginza. The world behind glass becomes especially bright at night. It reflects Ginza's elegance, sophistication, tradition, and friendliness. This town is home to some of the best show windows in Japan, and it's fun to just stroll around and admire the views.

Yuri Nomura

Chef/Food Director 

He presides over ``eatrip'' and operates ``restaurant eatrip'' in Harajuku, Tokyo. He handles catering, food direction, and recipe development, and regularly holds events and workshops to introduce products while valuing connections with producers. Based on the cuisine and preparations that represent Japan's four seasons and the spirit of hospitality, we engage in activities that connect and expand people, places, and things from various angles through food. His directorial works include the food documentary film ``eatrip'', and his books include ``eatlip gift'', ``Spring, Summer, Autumn and Winter Oishii Techo'', and ``Tokyo eatrip'', and published ``TASTY OF LIFE'' in May 2019.



Ginza Motoji Japanese textiles and Japanese dyeing (kimono and Japanese accessories)

With the motto of ``A new kimono store for a new era,'' we respond to the needs of a variety of customers and propose kimonos that suit modern streetscapes. We also hold "Gallery Talks" inviting artists and experts, and kimono dressing classes. The women's kimono specialty store introduced here is "Waori (Waori) / Japanese Dye (Wasen)", which has two stores in the same space, "Ginza Motoji Otoko no Kimono", a men's kimono specialty store, and Oshima Tsumugi specialty store Three stores of the store ``Ginza Motoji Oshima Tsumugi'' are located on the same street behind the Mitsukoshi new building in Ginza.

4F Kochiwa Building, 8-12-1 Ginza, Chuo-ku, Tokyo

11:00-19:00 (Open all year round)

Official Facebook   https://www.facebook.com/ginza.motoji/
Official Instagram https://www.instagram.com/ginza_motoji/


Events planned and produced by Yuri Nomura,
『#007 eatrip city creatures』 at Ginza Sony Park Currently being held at Ginza Sony Park from April 2019th to May 4th, 20.
Mr. Nomura believes that Ginza's resource is water, and Tokyo's asset is people, and the idea is to create a water garden using groundwater that gushes out in Ginza, and to grow food while listening to people's voices and music.
Various events and workshops will be held, as well as an eatrip market featuring delicious food from all over the country and artist live performances.

Text by Misuzu Yamagishi
Photography by Ahlum Kim


Premium Salon

Tokyo, 7pm

Premium Salon

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