Mitsunori Aoyagi's GINZA 7pm 01

Lounge

Premium Salon

Tokyo, 7pm

2019.10.24

Closing time is 22pm. Admire British-made shoes at Lloyd Footwear Ginza

Mitsunori Aoyagi, who works as a stylist and fashion editor, has been a fashion specialist for 38 years. We asked him, who has been familiar with Ginza for a long time, about his unique pastimes and ways to enjoy Ginza.


Classic suits, shoes and hats
The charm of Ginza is that it has everything

``Today is all about Ginza,'' Aoyagi said happily as he appeared. When I asked him about it, he told me that his suit was from The Cloakroom Tokyo, the hat was from Ginza Toraya Hat Shop, and the shoes were ordered from Lloyd Footwear, all of which were made at Ginza stores. He has been working with Lloyd Footwear, which we will be introducing to him this time, since before it was founded in 1983.

Following the boutique Lloyd Clothing, the shoe manufacturer Lloyd Footwear was born in 1983. Following Aoyama and Daikanyama (opened in 1988), it opened in Ginza in 1991. Currently, it is only operating in Ginza. Following the boutique Lloyd Clothing, the shoe manufacturer Lloyd Footwear was born in 1983. Following Aoyama and Daikanyama (opened in 1988), it opened in Ginza in 1991. Currently, it is only operating in Ginza.

Following the boutique Lloyd Clothing, the shoe manufacturer Lloyd Footwear was born in 1983. Following Aoyama and Daikanyama (opened in 1988), it opened in Ginza in 1991. Currently, it is only operating in Ginza.

Most of these shoes are manufactured in Northampton, England, where shoe production is a local industry, based on wooden lasts suitable for Japanese people. Thirty years ago, it was a pair of shoes made to order by Lloyd Footwear that opened his eyes to the comfort of the Goodyear welted construction, which is common in British shoes. As the price of imported leather products continues to soar, Aoyagi says, ``In this day and age, this price cannot be found with this quality.''


During evening events or work
An unexpected reason to show your face

When Aoyagi is not attending events such as previews and presentations in Ginza, he often stops by the store even if he has nothing to do. In fact, due to its unusual business hours of closing at 22 p.m., it's easy to pop in. According to the store manager, Kazuhiro Urakami, many businessmen from the surrounding area come to the store, so the store gradually closed later and has now become established. ``We're opening the store later that day,'' says Urakami with a laugh.

Mr. Aoyagi was wearing the Masterroid model "Malvern", which is an advanced line. I ordered this pair when Masterroid made-to-order shoes came out in the 1980s. Mr. Urakami, who was checking on his condition, brilliantly guessed the characteristics of his feet from the top of his shoes, saying, ``Mr. Aoyagi, your middle toes are long, right?'' Mr. Aoyagi was wearing the Masterroid model "Malvern", which is an advanced line. I ordered this pair when Masterroid made-to-order shoes came out in the 1980s. Mr. Urakami, who was checking on his condition, brilliantly guessed the characteristics of his feet from the top of his shoes, saying, ``Mr. Aoyagi, your middle toes are long, right?''

Mr. Aoyagi was wearing the Masterroid model "Malvern", which is an advanced line. I ordered this pair when Masterroid made-to-order shoes came out in the 1980s. Mr. Urakami, who was checking on his condition, brilliantly guessed the characteristics of his feet from the top of his shoes, saying, ``Mr. Aoyagi, your middle toes are long, right?''

On this day, Aoyagi also brought another model, the Kingston. I have known Mr. Urakami for over 30 years, and we have a lot of stories about shoes. On this day, Aoyagi also brought another model, the Kingston. I have known Mr. Urakami for over 30 years, and we have a lot of stories about shoes.

On this day, Aoyagi also brought another model, the Kingston. I have known Mr. Urakami for over 30 years, and we have a lot of stories about shoes.

Aoyagi owns a total of seven pairs of Lloyd Footwear shoes, including ready-made and custom-made shoes. Once she gets used to it, she says it's easier than being barefoot. Aoyagi owns a total of seven pairs of Lloyd Footwear shoes, including ready-made and custom-made shoes. Once she gets used to it, she says it's easier than being barefoot.

Aoyagi owns a total of seven pairs of Lloyd Footwear shoes, including ready-made and custom-made shoes. Once she gets used to it, she says it's easier than being barefoot.


Ginza connoisseurs are polite in their work.
Choose a store with a conscientious old-fashioned feel.

While he knows about cutting-edge fashion buildings and brand-name stores, his favorite places in Ginza are Torigin Ginza Honten (yakitori) and Sanshu-ya (popular Japanese cuisine). They prefer old-fashioned restaurants with reasonable prices rather than overly upscale restaurants or cutting-edge restaurants.

Regular Lloyd Footwear shoes start at 3 yen. The Masterroid in the photo starts at 1000 yen, and if it is made to order, an additional 11 yen will be charged. For custom-made items, you can choose the width and material (leather) from available options. For XNUMX yen, you can get a pair of British-made shoes of your choice, so it's no surprise that Aoyagi has his approval. *All prices exclude tax Regular Lloyd Footwear shoes start at 3 yen. The Masterroid in the photo starts at 1000 yen, and if it is made to order, an additional 11 yen will be charged. For custom-made items, you can choose the width and material (leather) from available options. For XNUMX yen, you can get a pair of British-made shoes of your choice, so it's no surprise that Aoyagi has his approval. *All prices exclude tax

Regular Lloyd Footwear shoes start at 3 yen. The Masterroid in the photo starts at 1000 yen, and if it is made to order, an additional 11 yen will be charged. For custom-made items, you can choose the width and material (leather) from available options. For XNUMX yen, you can get a pair of British-made shoes of your choice, so it's no surprise that Aoyagi has his approval. *All prices exclude tax

``Sanshuya is famous for their fried oysters, and their salad with apples is delicious.When I was watching them cooking fried horse mackerel, I saw an old lady splitting the horse mackerel.'' Because Aoyagi has known Ginza for a long time, he is able to see into the charm and essence of the city that is often overlooked, just like Lloyd Footwear. He has endless stories about Ginza, but we'll definitely have another opportunity to read more.

Mitsunori Aoyagi
stylist, fashion editor
Born in Tokyo in 1960. After graduating from vocational school, he worked in the editorial department of Style Inc.'s ``Men's Senka.'' In 1983 he became a freelancer. As a stylist and fashion editor, he works on fashion magazines, advertisements, and creating costumes for entertainment and artists. He has expanded his field to include men's lifestyle in general and is active in multiple media. In recent years, he has been involved in lectures on men's fashion, as well as acting as a ``teacher's representative'' on how to dress. One of his books is ``Men's Fashion Tips'' (Banraisha).
http://www.hamish.co.jp/
https://www.facebook.com/mitsunori.aoyagi

Lloyd Footwear Ginza Lloyd Footwear
3-3-8 Ginza, Chuo-ku, Tokyo
03-3561-8047
12:00 - 22:00
Open all year round

Text by Tsuyoshi Kawata
Photography by Tatsuya Ozawa (Studio Mug)

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