European and American high jewelry is said to be characterized by its dynamic design and craftsmanship. On the other hand, Japanese jewelry has a design that embodies a ``delicate'' sensibility and a refined technique of ``precision.'' The brilliance of Japanese high jewelry, which is considered both art and craft, creates jewelry that seems to penetrate the soul. Premium Japan will introduce carefully selected brands.

When buying jewelry, it's better to have some knowledge than none. When buying expensive things like a house or a car, people do careful research before buying them, but many people are overwhelmed by the enchanting color, shine, and size of jewelry and end up buying it on impulse. Natural gemstones are unique, and encounters are important because you won't find them if you look for them, but if you cultivate your eye by actually looking at many high-quality gemstones on a daily basis, you won't be able to say, ``I shouldn't buy something like this.'' This will prevent you from making mistakes like “I made a mistake.”

Kyoichi Suwa, chairman of SUWA (Suwa Trading Co., Ltd.), has been working for many years to spread the knowledge of ``the quality, identification, and value of gemstones'' from professionals to the general public based on his experience and research. After publishing the ``Jewels'' trilogy in the 1990s, Suwa has written one after another about jewelry, including ``Illustrated Guide to Jewelry to Understand Value'' and ``His View of Jewelry to Understand Quality'', making it easy for even beginners to understand jewelry. It logically explains the pros and cons of jewelry design.

Looking back at SUWA's history, it was founded in 1908. There is a record that in 1944, the first generation Kinomatsu Suwa and the second generation Kikuo served as diamond appraisers in wartime Japan, evaluating the quality of diamonds purchased voluntarily by the government. The current chairman moved to the United States in 1965 and became the first Japanese to receive the Gemological Institute of America's (GIA) graduate gemologist (GG) designation. After returning to Japan, he engaged in jewelry import and wholesale business, and took over the company as the third generation in 1981.

It is rare to find a jewelry company that approaches gemstones as academically as SUWA. Since our founding, the experience and knowledge we have accumulated has been put to good use in our products and sales, leading to consumer trust. There is always a reason why a product is developed. It may sound surprising, but many jewelry companies create products on a whim. The reason why SUWA has such a rich lineup of band rings is because the low claw setting makes it easier to wear on a daily basis and to layer. The ``air setting'', in which the diamond appears to be floating in the air, brings out the chain of sparkle of the diamond.

And recently, the presence of "uncut diamonds" has been increasing. It is common knowledge that diamonds are made into products after being polished, but at SUWA, when we obtain a rough diamond that is too beautiful to be polished, we design it in an "uncut" state (not cut or polished). Incorporate it into a product. It is said that the method of cutting diamonds was first discovered in the 14th century, and ever since then, humans have focused solely on drawing out the light. An idea that goes against this idea is rather innovative and would only be thought of by someone who knows everything about diamonds.

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SUWA
https://www.suwagem.com/jp