It is said that western high jewelleries are often designed dynamically, with characteristics in the rich techniques. In contrast, the high jewelleries from Japan tend to have a design with delicate sense of aesthetics, using elaborate technique. Premium Japan will introduce the carefully selected Japanese high jewellery brands, that are praised as both art and craft work, and purifies one’s heart with its shine and sparkle.

It is better to have knowledge when purchasing gemstones. While many people will research in depth with purchasing their houses and cars, when it comes to gemstones, there are many people who make impulse purchase just by its color, shine and size. The natural gemstones are one and only, and hard to find in stores when actually searched. Although, by developing your aesthetics by actually observing gemstones in a daily basis, you can prevent from making mistake purchases.

Yasukazu Suwa from SUWA (Suwa and Son Inc.), has long worked to promote the quality, identification, value judgement of gemstones to the general public and professionals, based on his experience and research. After publishing three volumes of “Gemstones”, Suwa published “The Encyclopedia of Gemstones to Understand Value” and “The Encyclopedia of Gemstones to Understand Quality”, to logically explain about gemstones and jewellery design for the general public to understand.

The history of Suwa dates back to 1908. Recording remains that the founder, Kinomatsu Suwa and 2nd generation, Kikuo Suwa was appointed to work as the Diamond Appraisal Committee to judge the quality of the diamonds, purchased by the Japanese Government during WW2. In 1965, the current chairman, Yasukazu Suwa studied abroad in United States and became the first Japanese to achieve the Graduate Gemologist (GG) from the Gemological Institute of America. After returning to Japan, he worked for the gemstone importing department and succeeded the company as the third-generation in 1981.

It is rare to see a jewellery company that captures gemstones academically like SUWA. Ever since their founding, the company has gained trust from their customers through their rich experience and knowledge. All of the product in SUWA has a clear reason to be created. It may sound surprising, but there are actually companies in the jewellery industry that create their products without much thought. The reason why SUWA carries many bundling lineups is from considering that low settings are easier to use in a daily basis, and also can be used in layers. The air setting are applied to their jewelleries to create the shine and sparkle, by setting the diamonds as if they are floating in the air.

In recent years, the Uncut Diamond is increasing its presence. Normally, diamonds are polished before made into jewellery. When an outstanding quality of rough gemstones comes into hand at SUWA, they will keep the gemstones uncut and apply the original form into the design. It is said that people have focused on bringing out the light from diamonds, since the diamond cutting process was discovered around the 14th century. An innovate idea of going backwards can only be thought by the ones who have a thorough knowledge with diamonds.

SUWA
https://www.suwagem.com/jp