Japan is blessed with an abundance of nature, including plants and clean water, amidst the changing seasons. This country has cosmetics that are made with natural ingredients to soothe the skin and the soul. Now that we are spending more time at home, we want to feel natural. Introducing Japanese natural cosmetics brands that will make you beautiful.

Coyori
Aiming for beautiful skin with “serum oil” that focuses on sebum amount

Coyori was born in 2010. Coyori's starting point was to take advantage of Japan's natural environment, which is said to be home to 7000 types of plants, including many endemic species. We search for carefully selected natural materials from all over Japan. There are over 60 types of natural ingredients collected from all over the country, including Gagome extract from Hokkaido's Gagome kelp, camellia oil from Nagasaki, rice bran oil from Yamagata, and yuzu seed oil from Kagoshima. This attitude remains unchanged even today.

Coyori signature items
Refreshing and deeply moisturizing serum oil

``Serum Oil'' is a signature item of Coyori, which has a two-layer formula of oil and serum ingredients. Four types of vegetable oils: camellia seed oil, olive fruit oil, rice bran oil, and yuzu seed oil are blended to resemble sebum. Just before use, shake the bottle slightly and take some of the cloudy oil into your palm. Many people worry about oil being sticky, but that's just an assumption. Although the texture is smooth and light, you can feel the moisture of the oil.

Coyori's skin care philosophy is that sebum is necessary for moisturized, firm, and youthful skin. This is achieved by using a ``highly moisturizing hot spring lotion'' that contains more than 50% hot spring water from Tamatsukuri Onsen in Shimane Prefecture, which is said to have a composition similar to sweat, and then applying a ``serum oil'' to the skin. It's a simple two-step process. Even women who spend their days busy with work and raising children are happy to be able to achieve beauty with simple care.

It depends on the sensitivity and skin of Japanese people.
Proposal of ``serum oil'' that can be used according to the season

“Serum Oil White (Haku)-Kaze”, which was released in limited quantities in June 2020, is the first in the world to contain “Hymenadesico flower extract”. This is an oil that regulates sebum secretion in the summer and aims for bright skin without blemishes. Going forward, they plan to release ``Moon'' in the fall, ``Snow'' in the winter, and ``White Flowers'' next spring. Coyori's skin care products are unique to Coyori's skin care products, which are tailored to seasonal changes in the environment, such as temperature, humidity, and amount of UV rays, and are both easy to follow and provide the satisfaction of knowing that you are receiving effective care. It continues to evolve with its ease of use, which even busy women can follow, and the gentleness of natural ingredients.