The founder arrived after looking at the mind and body of women.
Organic cosmetics for a beautiful life

amritara is a domestic organic cosmetics brand launched in 2008 by chiropractor Sayuri Katsuta. Katsuta, who has studied the mind and body of women through chiropractic, pursues beauty, health, and aging. It is no exaggeration to say that all of Katsuta's stoic research spirit has been poured into amritara.

We use carefully selected organic and wild plants from Japan and overseas, including naturally grown herbs from our own farm in Kyushu. Katsuta's sincere passion is reflected in amritara's cosmetics production, which includes strict adherence to its own ``10 Promises,'' such as not using synthetic surfactants or silicone oil.

Popular natural vegan cheek
Apply the bright color of hibiscus to your cheeks

``Hibiscus Cheek [Powdery]'' is a popular item from amritara. We use Akabana, a type of hibiscus native to Okinawa, which is grown on Miyako Island without the use of pesticides. Compared to other hibiscus, it has a much darker color and is also attracting attention for its rich polyphenol content. A skin care-inspired natural vegan cheek that contains organic jojoba oil and aloe vera to protect your skin from dryness. Without using titanium oxide or zinc oxide, it protects your cheeks, which are prone to damage, while providing a soft, light color.

Cleans and cleanses adult skin while protecting it.
Soap made from Japanese indigo

``Indigo Balancing Soap,'' which has a beautiful indigo color that is eye-catching, is a soap made with fresh knotweed indigo from Tokushima Prefecture. In recent years, amritara has taken on the challenge of turning indigo, which has been used as a beauty raw material, into soap for several years, and the product was released in June. Contains olive oil, coconut oil, and shea butter, it protects moisture while cleansing and prevents acne on adult skin that is prone to fluctuations. Perfect not only for your face but also for when you are concerned about acne on your back. It's a refreshing soap that doesn't make you feel tight and gives you a comfortable wash.

With Katsuta's insatiable spirit of exploration and challenge, amritara comprehensively produces a wide range of carefully selected organic products, including cosmetics, supplements, and foods. A cosmetics brand that pursues both beauty and health.

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