Daisuke Ohki



Japan's presence at Milano Salone (Part 2)


Tokujin Yoshioka, Oki Sato, Akira Minagawa ~ Unique poetry full of expressive language captivates the world

Daikin Industries, in collaboration with DAIKIN nendo, exhibited the installation "breeze of light," which offers people a new way to experience the air. Nendo's experiential installation, which is also popular in Milan, was so popular that there was a line every day. Photography by Hisayuki Amae

nendo also has a base in Milan.
DAIKIN's experiential installation
It became so popular that there was a line every day.

Nendo is a design office led by Oki Sato, with offices in Milan and Tokyo. Daikin, a manufacturer specializing in air conditioning, is exhibiting at Milan Design Week for the fourth time, exhibiting nendo, which is popular in Milan, and an installation titled "breeze of light." By continuously changing the density of the shadow using a polarizing film, the ``presence of air'' is visually recognized as ``air movement,'' and a new ``feeling of air'' is proposed. The venue is TENOHA MILANO, the Milan branch of TENOHA in Daikanyama. It also has a shop that sells Japanese-made accessories, food, magazines, and books, and is gaining popularity. There was also a long line here.


KAWASHIMA SELKON TEXTILES Kawashima SELKON TEXTILES is an installation using textiles made using a variety of techniques that combine traditional and cutting-edge techniques, creating an elegant space in a classic European palazzo. The exquisite craftsmanship of Japan's proud textile art was unveiled for the first time in Milan.

Cercon Kawashima textiles exhibited for the first time during Milan Design Week at the elegant Palazzo Litta, which is also the venue for the Milan Collection. The walls of the palazzo were decorated with textiles featuring the ``Hyakka'' pattern designed by Yukika Kamisaka, a Rinpa painter and crafts designer. Using Nishijin textile techniques, the pieces of polarized paper are woven into the pattern during the weaving process, creating a light three-dimensional effect on the surface. The perfect display put on by a textile manufacturer that combines traditional and cutting-edge technology was a true representation of Japan.


UNION Union, an Osaka-based architectural hardware manufacturer whose main products are door handles, exhibited at Milan Design Week for the first time. The company boasts over 80% of the Japanese market share in the decorative door handle field, from products that make full use of the latest technology to products that combine Japanese craft techniques. Demonstrated production.

The installation was held at the venue in Tortona, one of the centers of Fuorisalone, by handle maker UNION. With the theme of "One design-One Handle," architect Tsuyoshi Tane designed the venue and designed the installation. In the workshop space, craftsmen invited from Japan will recreate the handiwork process of making handles in ``sand casting'' production. The identity of the handle maker was expressed through a two-part display of the vast amount of materials and materials that make up the handle.

DNP (Dainippon Printing) DNP (Dainippon Printing)

DNP (Dainippon Printing) Due to a lack of successors, the precious traditional patterns of Edo Komon pattern paper are being lost. The space was reconstructed by scanning and digitally archiving and adding light effects. Photography by Daici Ano

HARU stuck-on design HARU stuck-on design

HARU stuck-on design Developed by Nitoms, famous for the adhesive tape ``CoroCoro,'' together with the creative unit ``SPREAD'' by Hirokazu Kobayashi and Haruna Yamada, based on the idea of ​​``sticking colors.'' By freely using spatial decorative tape that can be applied and removed without leaving any traces, contrasts such as "light and shadow" and "city and nature" are expressed in 48 colors.

DNP (Dainippon Printing) was held at Ventura Centrale in Milan Central Station, the same venue as the aforementioned AGC. By reconstructing the colors and patterns of traditional Japanese patterns and applying them to new graphics, we introduced the essence of excellent printing technology. In addition, the venue for Milan Design Week's new spot ALCOVA, which is close to Central Station, was the space decoration tape brand ``HARU stuck-on design.'' The walls and spaces of the vast former panettone (traditional Milanese confectionery) factory, which has a decaying atmosphere, are decorated with tapes as wide as 1 meter and tapes of different widths in various colors. He appealed to the possibility of a space that could be greatly changed by tape.

Tokujin Yoshioka, Oki Sato, Akira Minagawa...
Designed by Japanese creators
Unique poetry full of expressive language

Collaborations between Japanese designers and artists with overseas brands, such as KARTELL's Tokujin Yoshioka, FLOS, and MINOTTI's Oki Sato (nendo), are also on the rise. To commemorate the 100th anniversary of the establishment of diplomatic relations between Finland and Japan, Artek has announced the FIN/JPN Friendship Collection in collaboration with Japanese creators, including Akira Minagawa's book ``Fragments of Aato''. ``BUAISOU'' is a Japanese indigo dyed version of the seat of Aalto's stool. Koichi Futamata's wooden furniture, ``Kiuru Bench,'' conveyed the shared idea of ​​coexistence with nature in both countries: saunas and public baths.


Akira Minagawa, who has long had a close relationship with Artek, produced the book "Fragments of Artefacts" (top left in the photo), which is part of the ARTEK FIN/JPN Friendship Collection. We extracted symbolic elements from the architecture and products that the Aaltos were involved in designing, and expressed Minagawa and Aalto's passion for manufacturing. On the top right of the photo is "Kiuru Bench" by Koichi Futamata. The design was inspired by the public bath culture common to both countries: Finland's sauna and Japan's public bath/hot spring culture. It can be used not only as a bench but also as a shelf to store magazines, toys, etc. All items can be purchased at Artek's flagship store in Omotesando.


KARTELL Titled ``The Kartell Windows,'' the world of cartels is exhibited through 22 windows. The eighth window was decorated with ``Smatrik'' by Tokujin Yoshioka. It was a showcase of Yoshioka's original ideas and Kartel's resin processing technology.


``HAERU'', a modular product that combines a FLOS table top and lighting equipment, is a new product designed by nendo that was unveiled at the newly opened S Project venue at Salone. It consists of eight parts: three types of tables, two types of lighting, and three types of legs. The name comes from the fact that the lamps ``grow'' from the table.

The delicate sensibilities of Japanese designers, especially the expressive language of Japanese creators' designs that delicately respond to the movements of the natural world, are filled with a unique poetry. This is why the world is attracted to Japanese design. It is my hope that companies will continue to actively participate in Milan Design Week while taking advantage of these characteristics, and that this will coincide with the realistic aim of capturing and expanding overseas markets.
(Titles omitted)


→Japan's presence at Milano Salone (Part 1)please use this form.
→Japan's presence at Milano Salone (Part 2)please use this form.

Text by Miyuki Yajima

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