Founded in Ginza, 140 years ago.
Continue to lead in beauty and culture
Experience two Shiseidos.

Tradition, modernity, sophistication, avant-garde... Shiseido, a company with many different adjectives, has been around for 140 years since its establishment in Ginza. It is no exaggeration to say that its history has fostered the image of beauty and culture that Ginza has. Experience the current state of Shiseido at ``THE GINZA COSMETICS GINZA'' and ``SHISEIDO THE STORE,'' which continue to transmit beauty from Ginza.

Transparency and elation
Touching the future of skin care
THE GINZA COSMETICS GINZA

Right next to the Ginza 4-chome intersection. Behind the cool façade is THE GINZA COSMETICS GINZA, which emits dazzling light. The interior of the store is bathed in light, with a cosmetics counter in white, silver, and clear, and a runway-like walkway. This is a place where you can fully experience the high quality and stylish worldview of The Ginza, a skin care brand that is always on the cutting edge of the times and was born from the genes of Ginza.

No matter how perfect your clothes are, if your skin isn't beautiful, it won't stand out. In order to develop healthy and beautiful skin, we approach the root cause rather than just dealing with skin concerns. The philosophy of the skin care brand ``The Ginza'' is to sense the condition of your skin and bring out its beauty, as if talking to your skin. While being simple and stylish, these cosmetics pursue comfort and are full of joy to use every day. Focusing on water, which makes up 70% of the human body, the company's commitment to using Italian cold spring water with an excellent mineral balance in its products is also part of its commitment to authenticity. It is said that there are many patrons who come from far away and guests from overseas who are attracted to its charm.

While checking the condition of my skin in the counseling space, I asked about the most popular product at the moment, and I was told ``The Ginza Hybrid Gel Oil,'' a serum that is applied while massaging after lotion. With a refreshing texture that blends in easily and doesn't feel oily, this serum will give adult skin a glow and a rosy complexion by gently massaging it onto your face and décolleté. It's no wonder that the concept has been well received by modern women who want to look beautiful even when they are busy.

MENBERS ONLY
If you climb the stairs, there
special place

MENBERS ONLY. As you walk up the stairs with the letters beside you, you will find yourself in a high-quality space with outstanding simplicity. The second floor is THE GINZA SUITE, an exclusive floor where treatments and skin care seminars are held for specially invited guests. A truly special time is passing by.

The atmosphere on the first basement floor has completely changed. There is ``Serge Lutens Ginza'' (Serge Lutens Ginza), which is based on black. This is the representative store in Asia of Serge Lutens, which has created a unique worldview through fragrances and makeup. With four fragrance lines and a luxury makeup line, Necessaire de Beauté, you can spend time experiencing the essence of elegance. On the second basement floor, there is ``THE GINZA SPACE,'' which communicates ``The GINZA'''s values ​​through various contents. This is a multipurpose hall that hosts exhibitions, live talks, and seminars in collaboration with artists. “CORD/CODE ODS×THE GINZA” will be held from September 14th to October 10th. Koichiro Oniki, an architect who runs Oniki Design Studio and was responsible for the spatial design of "THE GINZA COSMETICS GINZA" and "THE GINZA SPACE," will present a new installation in a space he designed.

In 2002, ``The Ginza'', a modernized high-quality skin care brand, was born from ``The Ginza'', which was famous as a pioneer of select shops. What is beauty? What is culture?"THE GINZA COSMETICS GINZA"There is an answer.

Invitation to “THE GINZA COSMETICS GINZA”
Only for Premium Japan readers
Premium beauty experience plan
"Personal counseling + hand treatment experience"

Premium Japan readers will receive a special plan to experience personal counseling, blood flow measurement, and hand treatment using plenty of "hybrid gel oil" at "THE GINZA SUITE", which is only available to a limited number of members. This will be carried out only on this occasion. This is a great opportunity for those who want to try and learn about "The Ginza" products. The treatment period is until September 30th (Monday). Why not experience the essence of luxury at "THE GINZA COSMETICS GINZA"?

◆How to make a reservation for “Personal Counseling + Hand Treatment Experience”
Please make a reservation by calling "See Premium Japan". Experience "Personal Counseling + Hand Treatment". Please register as a The Ginza member when you visit our store. Reservation phone number: 03-5537-7812 (Reception hours 11:00-18:00)

THE GINZA COSMETICS GINZA
(The Ginza Cosmetics Ginza)
15-XNUMX-XNUMX Ginza, Chuo-ku, Tokyo
Business hours 11: 00-19: 00
https://www.theginza.co.jp/