A stylish facade that will stop you in your tracks. Photography by takumi ota

Experiences

Spotlight

Two Shiseidos that communicate beauty (Part 2)

2019.9.10

From tradition to creation. Experience everything about beauty at “SHISEIDO THE STORE”

A stylish facade that will stop you in your tracks. Photography by takumi ota

Bringing together all of Shiseido
Cultivate beauty and sensitivity
SHISEIDO THE STORE

If you walk toward Shinbashi with Ginza 4-chome, which has a borderless bustle, behind you, you will arrive at Ginza 7-chome, where Chuo-dori and Hanatsubaki-dori intersect. A stylish building that you can't help but stop in is SHISEIDO THE STORE, where you can enjoy all of Shiseido's beauty and creativity. There's more than just a shopping experience here. On each floor from the 1st to the 4th floor, you can experience the beauty and culture that Shiseido expresses.

 

The first floor is BEAUTY SQUARE 1, where you can try out and purchase Shiseido's most representative brands all in one place. In recent years, there have been many guests from overseas, and a variety of languages ​​are spoken in the store. As a result, there are staff members who can speak multiple languages, and you can feel that this is the flagship shop of one of Japan's leading cosmetic brands. Time passes quickly as I pick up the cosmetics lined up in the tester and try them out.

When light hits an object hanging from the ceiling, its shadow forms a camellia flower, creating a sense of playfulness. When light hits an object hanging from the ceiling, its shadow forms a camellia flower, creating a sense of playfulness.

When light hits an object hanging from the ceiling, its shadow forms a camellia flower, creating a sense of playfulness.

If you look closely at the pattern on the wall, you can see that it is decorated with camellia flowers. The camellia motifs hidden throughout the fixtures, objects, and lights are a feast for the eyes. If you look closely at the pattern on the wall, you can see that it is decorated with camellia flowers. The camellia motifs hidden throughout the fixtures, objects, and lights are a feast for the eyes.

If you look closely at the pattern on the wall, you can see that it is decorated with camellia flowers. The camellia motifs hidden throughout the fixtures, objects, and lights are a feast for the eyes.


The appeal is that Shiseido's cosmetics are lined up and you can try them out freely. The appeal is that Shiseido's cosmetics are lined up and you can try them out freely.

The appeal is that Shiseido's cosmetics are lined up and you can try them out freely.

The second floor also leads to BEAUTY SQUARE 2, where you can freely try out Shiseido's extensive lineup. The counseling space here is spacious and plentiful, giving a very calming impression. renewed“Clé de Peau Beauté” basic skin care “Key Radiance Care”If you want to experience it for yourself, go to the second floor. You can also try out the popular beauty serum ``Le Serum.''

After washing your face, apply the first step beauty serum ``Clé de Peau Beautel Serum'' (quasi-drug) to your skin. Leads to glowing, moisturized, and plump skin. (25,000 yen excluding tax) After washing your face, apply the first step beauty serum ``Clé de Peau Beautel Serum'' (quasi-drug) to your skin. Leads to glowing, moisturized, and plump skin. (25,000 yen excluding tax)

Clé de Peau Beautel Serum is the first step to use on your skin after washing your face.(Quasi-drug)of. Leads to glowing, moisturized, and plump skin. (30㎖ 16,000 yen 50㎖ 25,000 yen excluding tax)

The entire floor is spacious and comfortable. The lampshade is also shaped like a camellia. There is also a counseling space and a skin care cabin exclusive to members of the SHISEIDO THE STORE member program. The entire floor is spacious and comfortable. The lampshade is also shaped like a camellia. There is also a counseling space and a skin care cabin exclusive to members of the SHISEIDO THE STORE member program.

The entire floor is spacious and comfortable. The lampshade is also shaped like a camellia. There is also a counseling space and a skin care cabin exclusive to members of the SHISEIDO THE STORE member program.


starts here
different time
Touch the essence of Shiseido

BEAUTY BOOST BAR & PHOTO STUDIO on the 50rd floor is a space where you can have your hair and makeup done by professional artists. You can create your best self with a full make-up (approximately 6,500 minutes, 15 yen excluding tax). We also offer everyday services such as eyebrow designing (approximately 2,000 minutes, 15 yen, tax excluded, reservation required) and bangs cutting (approximately 2,000 minutes, 1 yen, tax excluded, reservation required). There is also a photo studio with a professional photographer nearby, so you can take the perfect photo for your big day.

Hair styling is also possible along with makeup. Photography by takumi ota Hair styling is also possible along with makeup. Photography by takumi ota

Hair styling is also possible along with makeup. Photography by takumi ota

PHOTO STUDIO 3rd floor PHOTO STUDIO 3rd floor

Photo plan with hair and makeup(Ladies approx.120Minute 24,500Yen Men's approx.90Minute 15,000(both yen excluding tax)There are many people who request makeup and photo shoots for job-hunting purposes and, recently, for profile photos on social media. Photography by takumi ota

On the third floor, there is also a premium salon called ``ESPACE CLÉ DE PEAU BEAUTÉ'' where you can receive all hand care using ``Clé de Peau Beauté.'' With two cabins, a calm blue room and an elegant and classic white room, it is a luxurious space where you can spend a premium time.


I would like to enjoy the reliable all-hand techniques such as Beaute Standard (approximately 100 minutes, 27,000 yen excluding tax). Photography by takumi ota I would like to enjoy the reliable all-hand techniques such as Beaute Standard (approximately 100 minutes, 27,000 yen excluding tax). Photography by takumi ota

I would like to enjoy the reliable all-hand techniques such as Beaute Standard (approximately 100 minutes, 27,000 yen excluding tax). Photography by takumi ota

On the 90th floor, there is the currently popular ``PERSONAL BEAUTY SESSION.'' You can take makeup lessons that suit you in a private room. "Golden Balance Makeup Lesson" (approximately 15,000 minutes, XNUMX yen excluding tax, reservation required) is based on the golden ratio of beauty, which is analyzed using specialized equipment, and based on the position of the person's bone structure, eyes, nose, and other parts. They will give you makeup guidance to achieve a perfect balance. It is said to be so popular that reservations fill up quickly.

Private room for "Personal Beauty Session". ``Golden Balance Makeup Lesson'' gained popularity through word of mouth. Photography by takumi ota Private room for "Personal Beauty Session". ``Golden Balance Makeup Lesson'' gained popularity through word of mouth. Photography by takumi ota

Private room for "Personal Beauty Session". ``Golden Balance Makeup Lesson'' gained popularity through word of mouth. Photography by takumi ota

SHISEIDO THE TABLES, a community space with four permanent settings: food, books, goods, and events, is also located on the 4th floor. It's a cafe space where you can enjoy bento boxes and sweets made with seasonal vegetables, and there's also a corner where you can purchase books selected according to seasonal themes, as well as original goods and fashion items that will enrich your everyday life. Beauty seminars and workshops are also held here, making it a veritable base for disseminating information about beauty. Enjoy a quiet tea time in the spacious cafe space, which is hard to believe you are in Ginza.

We also offer desserts that match the theme of the occasion. A relaxing cafe that is rare in Ginza. Photography by takumi ota We also offer desserts that match the theme of the occasion. A relaxing cafe that is rare in Ginza. Photography by takumi ota

We also offer desserts that match the theme of the occasion. A relaxing cafe that is rare in Ginza. Photography by takumi ota

Shiseido was founded in Ginza in the 5th year of Meiji. This was also the year that the railway opened from Yokohama to Shinbashi. The history of Shiseido's encounters with various Western cultures and its integration with Japanese culture overlaps with the history of Japan and Shiseido. “THE GINZA COSMETICS GINZA” and “SHISEIDO THE STORE” are two spots where Shiseido's philosophy of transmitting true beauty and culture since its founding is alive and well. It's not just about being beautiful. Two Shiseido brands that are deeply connected to women's lives. That is why Ginza is the center of beauty in Japan.

SHISEIDO THE STORE
(Shiseido The Store)
10-XNUMX-XNUMX Ginza, Chuo-ku, Tokyo
Business hours 11: 00-20: 00
Irregular
*Reservations are required for beauty salons, hair and makeup, photo studios, makeup lessons, etc. See the website for details.http://thestore.shiseido.co.jp

Text by Rika Endo
Photography by Ahlum Kim

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