Demand for flowers for graduation ceremonies, entrance ceremonies, Mother's Day, etc. has disappeared.
Self-restraint has hit the flower market

Looking back, the period of self-restraint caused by the spread of the new coronavirus was a period in which things that we took for granted were taken away from our lives. The flower industry was also hit hard. Flower shops are normally busy with graduation ceremonies, farewell parties, and equinox events in March, entrance ceremonies in April, and Mother's Day in May. However, those events were canceled and orders were cancelled. It was a time of severe headwinds for the flower industry and many flower shops.

Ask Nikolai Bergman
Add flowers to your life during your time at home

``Our online sales have almost tripled,'' says flower artist Nicolai Bergman, who has 14 shops in Japan and overseas, who is surprised. The rapid growth in online shopping was unexpected during the self-restraint situation where stores were not allowed to open except for flagship stores.

The desire to bring flowers into your life
What is “Home Decoration Kit”?

In May, we released a ``Home Decoration Kit.'' This service delivers seasonal flowers selected by Nikolai Bergman to your home. During the self-restraint period, I witnessed people purchasing flowers online, including people who had never had the experience of purchasing flowers online before, and even people who did not have the habit of displaying flowers on a daily basis. This is the plan that became.

``When you decorate with flowers, good things happen,'' is what Nikolai Bergman always tells people around him. We live in the era of With Corona, where self-restraint has turned into atrophy, and there is no correct answer in sight. It seems that self-restraint has taught us ``the feeling of loving life.'' Many people asked for flowers when they were stuck at home. I realized that when I decorate my life with flowers and admire them, my heart naturally becomes softer. I feel that the ``good thing'' that Nikolai Bergman preaches refers to the budding of such feelings.

Add flowers to your life more easily
Flower subscription/regular delivery selection

Currently, flower subscription/regular delivery services are popular. During the self-restraint period, the number of people purchasing flowers online has increased rapidly. The reason for this is the excitement of waiting to see what kind of flowers will arrive, and the ease of use. Introducing flower subscriptions/regular services selected by Premium Japan.

Bloomee LIFE
Japan's first and largest "regular delivery of flowers delivered to the post"

We have partnered with over 150 flower shops nationwide, and receive seasonal flowers from stores near your home. The affordable price is also a reason for its popularity, so we offer three plans starting from the 500 yen plan (+250 yen shipping). Choose the frequency of delivery: weekly or biweekly. There is also a nice service that includes a flower life-extending agent.

Weekly Flower
Stylish arrangements at affordable prices

``Weekly Flower'' is produced by ``BIONIC PLANTS,'' a flower shop at Tokyo Metropolitan University. Once a week, a unique and tasteful arrangement will be delivered to your home mailbox. The affordable price of 650 yen + 290 yen shipping is also attractive. We are also planning arrangements with more flowers and more volume.

Haretke
A regular newspaper delivered once a month that tells you about seasonal flowers and their stories.

Once a month, you will receive a unique flower newsletter that includes seasonal flowers grown at farms carefully selected by florists and a newspaper that tells the story of the flowers. It is full of suggestions to enrich your time with flowers, including information about flowers, producers, and attractive ways to display them. 3,000 yen/month (tax excluded, shipping included)