Wako Main Store, a beloved landmark in Ginza, has moved on to a new stage. The final stage of the renovation project, which has been underway in stages since 2020, is the reopening of the 3rd and 4th floors, "Style Square," on July 18th. Following the 1st and 2nd floors, which handle watches and jewelry, and the basement, which showcases art and culture, this newly created floor proposes new experiences that enrich life through "fashion."
"Style Square" - Discover your own unique style in a space bathed in light.
The first thing that captivates you upon entering is the sense of openness. Abundant natural light streams in through the large windows, making the store surprisingly bright. There's none of the tension often associated with luxury boutiques; instead, you can leisurely browse the merchandise while enveloped in soft light.
Even more striking is the window space facing the Ginza 4-chome intersection. The gently curving form, which makes the most of the building's exterior, gives it a soft, modern look. Spending time there, gazing at the Ginza cityscape through the glass, gives you the comfortable feeling of being invited to the home of a stylish friend. This space, which is both modern and warm, is a major attraction of "Style Square."
On the third floor, a space is created where Wako's original brands and domestic and international brands beautifully resonate with each other, focusing on bags, shoes, accessories, and handkerchiefs. In addition to Wako's original brands such as "SUIHA," "MANACO," and "WAKO NEW CLOSET," a selection of domestic and international brands such as "Joseph Duclos," "Luniform," "Sophie Bille Brahe," and "Maison des Perles" are lined up, allowing customers to enjoy styling with free-spirited ideas.
The popular original bags "SUIHA" are displayed on the 3rd floor. You can enjoy a relaxed shopping experience bathed in natural light pouring in from the Ginza 4-chome intersection.
Wako's handkerchief section is also well-stocked, with many people saying, "It has to be this one!" whether they're buying it for themselves or as a gift.
On the 4th floor, you'll find apparel, bespoke clothing, eyewear, and more, offering styles that cater to each individual's lifestyle. In addition to Wako originals such as "PURE CRAFT" and "WAKO NEW CLOSET," the floor features a diverse range of domestic and international brands including "SASFI," "NANA POSE," "LOHE," "YAMAUCHI," and "AHLEM," enriching the adult wardrobe.
With this renovation, Wako aimed for more than just a simple redesign of its sales floor. It wanted to be a place where customers could not only purchase products, but also enjoy the process of discovering their own unique style while connecting with the background of how things are made and the passion of the creators. The "Style Square" is the space that symbolizes this new shopping experience.
This is the Wako original collection "PURE CRAFT" corner. It offers timeless beauty that utilizes materials and craftsmanship from all over Japan.
Eyewear has long been a favorite at Wako. In this sophisticated space, you can enjoy the time spent comparing domestic and international brands and choosing the perfect pair for yourself.
A new collection, "PURE CRAFT," imbued with Japanese aesthetics.
Announced to coincide with the launch of Style Square, Wako's new original collection, "PURE CRAFT," is a new apparel collection that aims to connect materials and craftsmanship from all over Japan to the future. Carefully selecting high-quality materials from some of Japan's leading production areas, including Bishu and Kiryu, the collection pursues timeless beauty that is not influenced by trends through the combination of different materials and delicate stitching. From design to material selection, everything is handled in-house, giving shape to Wako's unique values. With the value of "not for anyone else, but for yourself," this collection is a new proposal for adults who seek a garment that will be loved for generations.
A jacket and wide-leg trousers made from worsted wool produced in Bishu. Characterized by its smooth texture and beautiful drape, it offers both a light and comfortable feel and a refined silhouette. The jacket features a silk lining, and the trousers have a waistband, demonstrating meticulous attention to detail for ultimate comfort. PURE CRAFT Jacket ¥220,000, Trousers ¥132,000 (both including tax) Sizes: S, M (Pants also available in L)
A stand-collar coat that makes the most of the rich texture of organic cotton. Carefully finished using a rare vintage washing machine, its soft appearance and generous silhouette create a relaxed yet sophisticated look. PURE CRAFT Coat, Cream, ¥286,000 (tax included)
The "SUIHA" bag series embodies Japanese aesthetics in every detail.
On the third floor, Wako's original bag series "SUIHA" also makes a strong impression. The handbags, with their lustrous leather and refined form, subtly incorporate the traditional Japanese pattern "Tatewaku" into the clasps and stitching on the bottom, expressing a uniquely Japanese aesthetic. They are 2-way bags that can be used as a single-handle bag or as a shoulder bag with the included strap, and are thoughtfully designed for storage and usability. Rather than being ostentatious, these bags exude meticulous craftsmanship in their materials, structure, and design, making them bags that you'll want to cherish and use for a long time as they become a part of your daily life.
A refined handbag in the traditional Japanese color "walnut pink." The clasp, inspired by the engraving techniques of pocket watches, features the auspicious "Tatewaku" pattern, symbolizing success and good fortune, rendered in traditional carving (top right photo). The bottom stitching also incorporates the Tatewaku motif, imbuing the bag with Japanese aesthetics in every detail (bottom right photo). SUIHA Top Handle Bag Medium Walnut 440,000 JPY (TAX+)
This tote bag boasts a vertical shape that can accommodate a laptop and features elegantly lustrous leather. The clasp is adorned with a traditional carving of the "Tatewaku" pattern, a symbol of success and good fortune (top right photo). Suitable for a wide range of occasions, from daily use to business, it also comes with a zippered pouch with a strap for organizing small items (bottom right photo). SUIHA Tote Bag, Ash Cherry Blossom, ¥346,500 (tax included)
"MANACO," jewelry born from a handbag, makes its debut.
From Wako's original bag series "MANACO" comes its first-ever jewelry line. As the brand name, meaning "harmony" and "light," suggests, the collection features soft curves created by rounded forms and designs inspired by light illuminating the future. The rings, necklaces, and earrings, combining 18k yellow gold, platinum, and diamonds, have beautiful organic lines and a light, airy appearance from every angle. The delicate designs, inspired by the gaze of the eyes and a fleeting sparkle, not only add a touch of understated elegance to everyday wear but also convey a message of "moving forward with brightness." The ability to coordinate the pieces with the bags is another unique charm of this collection.
Starting from the left and going clockwise: A single earring (165,000 yen) with a design that sits gently beside the ear while creating a subtle presence. A ring (308,000 yen) characterized by a form that gives a sense of depth and floating. A necklace (330,000 yen) with an adjustable length thanks to its sliding chain. A ring (330,000 yen) designed to look beautiful even when simply placed down. (All items are 18K yellow gold, platinum, and diamonds, tax included.)
Discover the new "Wako" in the special location of Ginza.
In a bright space bathed in natural light, you can take your time choosing your outfit while gazing at the streets of Ginza. The newly renovated "Style Square" offers a rich and enriching experience unique to Wako, going beyond simply browsing products. Enjoy a new Ginza shopping experience, discovering your own personal style of quality alongside the newly introduced original collections, bags, and jewelry.
