Seiko Dream Square Opens in Ginza, Featuring Museum and More
First floor: Seiko Satellite Museum
Seiko Watch has opened a new center for brand communications in Ginza 4-chome: Seiko Dream Square. Its four floors are filled with entertaining and absorbing activities based on the concept “Look, feel, and experience.” And the ground floor is an actual museum!
The Seiko Satellite Museum is inspired by the interior of Wako Clock Tower, a Ginza landmark and symbol of Seiko’s history. The exhibits include Japan’s first wristwatch and other historical models, tools actually used in workshops, and an experience space where visitors can witness clocks being assembled before their eyes.
Seiko Dream Square is now open alongside Wako
The second through fourth floors feature Seiko’s major brands: Prospex, Presage, Lukia, and Astron. Each floor also has a completely different theme—“Deep Sea,” “Japanese Modern,” and “Living”—creating unique spaces that invite visitors to explore the whole building. And of course there are playful touches throughout the whole structure, such as marks on the wall of each floor where visitors can touch their phones to receive digital gifts.
Ginza is the home of Seiko Watch, and with the opening of Seiko Dream Square it has four locations there—the other three being its Wako store, Seiko Premium Boutique Ginza, and the Seiko Boutique.
If you’d like a unique experience offering more than show windows to admire, drop by Seiko Dream Square on your next visit to Ginza!
◆ Seiko Dream Square
Opened: Thursday, December 20, 2018
Address: Ginza 4-4-10, Chuo, Tokyo
Opening hours: 10:30 a.m. to 7:00 p.m.
Official site: https://dreamsquare.seikowatches.com/